Kids TV on PTV Not That Important?
To launch the PBS KIDS GO! Channel in October, PBS needed at least 50 percent of its licensees to agree by July 1 to carry the service. Only 30 percent of licensees agreed to sign-on.
Is this a sign that children's TV services are on the outs? Many pubcasters wanted the service to fulfill a multi-channel promise. Perhaps there are too many options now -- Create, World, etc. Maybe the cost was too steep? Maybe stations can easily "roll their own?" Maybe it another sign of a fractious system and multiple priorities.
Is this a sign that children's TV services are on the outs? Many pubcasters wanted the service to fulfill a multi-channel promise. Perhaps there are too many options now -- Create, World, etc. Maybe the cost was too steep? Maybe stations can easily "roll their own?" Maybe it another sign of a fractious system and multiple priorities.

3 Comments:
Many stations already provide 12 hours of children's programming.
Many markets already have Sprout.
Is there really demand for this kind of programming between the hours of 6pm and 6am?
Perhaps better research would have let PBS know that few stations wanted such a service.
By
Pubnoscenti, at 12 July, 2006 10:27
With increases in NPS dues, the member assessment, PBS HD fees, APTS dues, and even a SIP increase, for crying out loud, there was no blood left in our turnip.
While creating the PBS Foundation is encouraging, PBS must acknowledge that continuing to increase dues to member stations are not the only way to fund projects and initiatives.
The partnership that created PBS Kids Sprout is a good example of sharing the risk in a venture that had a high likelihood of succeeding.
Too often we take a "Ready!, Fire!, Aim!" approach.
By
HoosierBuddy, at 12 July, 2006 13:25
I heard a great line at a pubcast conference once ... I believe it had to do with the politics of federal funding, but it highlights the family disfunctionality of what we do (or don't do as the case may be...)
The person said, "It's not that I mind so much us shooting ourselves in the foot, it's how often we stop to re-load..."
Deep (and amusing) and - unfortunately - too often true.
By
pubguru, at 12 July, 2006 15:06
Post a Comment
<< Home